We have a New Logo

I am happy to announce our new logo!

I’ve been working on this project for a few months and am thrilled to unveil the new design. A logo is the main item that defines a company and becomes a recognizable symbol of that entity. I wanted something that represented who we are at JSP. My old logo was OK but something I threw together myself. The new logo was designed with the help of Anne at AG Creative Design and she did a fantastic job. The new logo is elegant, classic, and calming. It also contains the blue flower in the design which is an important symbol for me.

Blue Flowers are very rare and were a popular motif of Romantic poetry. The hero of Novalis’ novel “Heinrich von Ofterdingen” (1802) dreams of a blue flower instilling momentous yearning in his soul. Novalis’ poetic symbolism of the color blue is perceived by the reader intuitively: thinking of the color blue brings about a dreamlike yearning and produces both a feeling of calmness and of security.   Blue Flowers are also a symbol of valued friendship.

So without further ado, I present our new logo – drum roll please…..